Privacy & Cookie Policy

Last updated: February 1, 2026


This Privacy and Cookie Policy explains how we collect, use, and share personal data when you visit or buy from our website, and how cookies and tracking pixels work on our store.


1) Who we are, data controller


The data controller for this website is FUP STUDIO DESIGN & PROJECTS, S.L.U.

Rd. Sant Pau, 47, 08015, Barcelona, España

VAT number: ESB23945116

Support and privacy contact: info@fupstudio.com


2) What data we collect


Depending on how you use the site, we may collect:


A) Data you provide

  • Name, email, phone number (if you submit it)
  • Billing and purchase information (order details, invoices, transaction status)
  • Messages you send us through forms or email


B) Data collected automatically

  • Device and browser data (IP address, browser type, language, time zone)
  • Usage data (pages viewed, clicks, time on page, referring links)
  • Cookie and tracker identifiers


C) Purchase and customer data

  • Products purchased, download access details, customer support history


3) Why we use your data, and legal bases


We process personal data for these purposes:


A) To run the store and deliver what you buy

Order processing, digital delivery, customer account, support.

Legal basis: performance of a contract. 


B) To communicate with you

Replying to requests, support, service updates.

Legal basis: contract, or legitimate interests (supporting customers). 


C) To protect the website and prevent fraud

Security monitoring, abuse prevention, troubleshooting.

Legal basis: legitimate interests. 


D) Marketing and advertising performance

Measuring ads, building audiences, showing relevant ads, and tracking conversions.

Legal basis: consent where required for cookies and similar trackers. 


4) Cookies and tracking technologies


We use cookies and similar technologies to make the site work and to understand and improve performance. Under EU rules, non essential cookies and trackers require consent before they run. 


Cookie categories

  • Strictly necessary: required for the website to function, cart, checkout, security
  • Preferences: remember settings like language or region
  • Analytics: helps us understand site usage and improve content
  • Marketing: advertising measurement, remarketing, conversion tracking


5) Trackers we use for ads


We currently use advertising and conversion tracking tools that may collect cookies, identifiers, and usage data:


These tools are used to:

  • measure ad performance and conversions
  • build audiences for remarketing
  • reduce wasted spend by understanding what content converts


Where required, these trackers should be blocked until you give consent. 

Google also expects compliant consent collection for EU users for its advertising services. 


6) Who we share data with


We share personal data only when needed to run the business:

  • Store platform: **Shopify, to host the store and process orders
  • Payment providers: to process payments securely
  • Email and support tools: to reply to customer requests and send order related emails
  • Advertising platforms listed above, when you consent to marketing cookies


We do not sell your personal data.


7) International transfers


Some service providers may process data outside the EEA. When that happens, transfers are handled using appropriate legal safeguards (for example, standard contractual clauses) depending on the provider and setup.


8) Data retention


We keep personal data only as long as needed:

  • Orders and invoices: kept for legal and accounting obligations
  • Support messages: kept as long as needed to resolve issues and keep a record of support
  • Marketing cookie data: kept according to the cookie duration set by the relevant platform and your consent choices


9) Your rights


Depending on your location, you may have rights including:

  • access to your data
  • correction of inaccurate data
  • deletion, restriction, or objection to processing
  • data portability
  • withdrawing consent at any time (for consent based processing) 


To exercise your rights, email info@fupstudio.com.


10) How to manage cookies and consent


You can manage cookies in two ways:

  1. Cookie banner settings on our website, you can accept, reject, or change preferences anytime
  2. Browser settings, you can delete or block cookies, but parts of the site may not work correctly


EU guidance is clear that cookies requiring consent should not be set on first page load before consent is collected. 


11) Children


Our website is not intended for children, and we do not knowingly collect personal data from children.


12) Changes to this policy


We may update this policy to reflect changes in tools, legal requirements, or business operations. The latest version will always be posted on the website with the updated date.


13) Contact


Questions about privacy, cookies, or your data: info@fupstudio.com