We are FUPstudio, a group of designers who spent over 10 years inside the fashion industry, learning how things actually work behind the scenes.

We have worked across major groups like Inditex, LVMH, Kering, and WP Group, and in brands such as Loro Piana, Zara, Massimo Dutti, Moncler, Bottega Veneta, and Woolrich.

After years of deadlines, fittings, tech packs, suppliers, and production realities, we made a decision, to build something we wished existed when we started. A place where small brands and startups can access the same level of resources, tools, and guidance that big companies take for granted.

That is what FUPstudio is today, a 360 hub that combines digital tools, like clothing mockups and Procreate brushes, with real clothing creation services, from design to manufacturing. We are here to help you turn an idea into a product that is ready to be made, in a market that is tough, competitive, and full of noise.

If you are building your first drop, or scaling a full collection, you are not alone, you can create with the same standards as the big players, without needing to be one.