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Wellness week

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Milano - Barcelona Working globally

We don't just design.
We build brands.

We develop new fashion brands as one dedicated team. Design, tech packs, sampling, manufacturing through our partner network, business and launch strategy. From first sketch to final production.

See packages → Book intro call Free 30-min call, no commitment

Senior experience inside these houses

Loro Piana ZARA Woolrich Massimo Dutti Dolce & Gabbana Bottega Veneta MANGO Intimissimi

02Packages at a glance

Three ways to work together.
One standard.

Every project is led personally. No juniors handed the file. No templates, no recycled moodboards. Same deliverable standard whether it's a 4-piece capsule or a 10-piece launch collection.

Starting

$980

Test the idea before scaling.

  • Garments4
  • Timeline~1 week
  • MoodboardStandard
  • Design proposalsIncluded
  • Tech packsIncluded
  • AI visuals5
  • Revisions1
  • Sample fee+$500.00
  • Manufacturing support+$1,000.00
  • Packaging design+$500.00
  • Logo design+$500.00
  • Business Plan+$3,000.00
  • Launch Strategy+$3,000.00
Book intro call →

Premium

$2,800

Build a collection for a seasonal drop.

  • Garments6
  • Timeline~2 weeks
  • MoodboardExpanded
  • Design proposalsIncluded
  • Tech packsIncluded
  • AI visuals10
  • Revisions2
  • Sample fee+$250.00
  • Manufacturing support+$750.00
  • Packaging design+$250.00
  • Logo design+$250.00
  • Business Plan+$2,500.00
  • Launch Strategy+$2,500.00
Book intro call →

Launch

$8,500

Launch a brand end to end.

  • Garments10
  • Timeline~3 weeks
  • MoodboardExpanded
  • Design proposalsIncluded
  • Tech packsIncluded
  • AI visuals20
  • Revisions3
  • Sample feeIncluded
  • Manufacturing supportIncluded
  • Packaging designIncluded
  • Logo designIncluded
  • Business PlanIncluded
  • Launch StrategyIncluded
Book intro call →

50% deposit to kick off, 50% on delivery. Sample fee covers standard materials; premium fabrics billed at cost.

03Process

Step by step.
Every milestone scheduled.

01

Discovery & direction

Kickoff call, brand brief, moodboard, materials direction. You approve the direction before we touch a single flat.

02

Design

Sketches, design proposals (multiple options per garment), your selection, locked lineup.

03

Tech packs & visuals

Production-ready documentation, AI campaign set, factory hand-off prep.

04

Sampling & production

Manufacturing through our partner network, factory liaison, quality checkpoints. Final sign-off before production.

05

Strategy (Launch tier)

Advanced Business Plan and Communication & Launch Strategy delivered as standalone PDFs.

Studio steps follow a fixed sequence. Rush delivery available at +30%. Manufacturing lead times sit on top of the studio timeline.

04Add-ons

Everything above the package.
Priced transparently.

Add-on+ Starting+ Premium+ Launch
Extra garment designDesign plus tech pack for an additional piece.$500.00$500.00$250.00
Logo designWordmark, monogram, brand mark, lockup variants.$500.00$250.00included
Manufacturing supportManufacturer intro, factory liaison, quality checkpoints.$1,000.00$750.00included
Packaging designHangtags, garment bags, box, tissue, stickers.$500.00$250.00included
Advanced Business PlanPositioning, price architecture, 12-month roadmap.$3,000.00$2,500.00included
Communication & Launch StrategyNarrative, tone, content pillars, launch calendar.$3,000.00$2,500.00included
Additional revision roundOne complete revision pass on the package.$250.00includedincluded
Sample fee (flat)First sample round across the package, standard materials.$500.00$250.00included
Rush delivery30% timeline reduction, priority slot.+30%+30%+30%
Extra garment design

Design plus tech pack for an additional piece.

  • + Starting$500.00
  • + Premium$500.00
  • + Launch$250.00
Logo design

Wordmark, monogram, brand mark, lockup variants.

  • + Starting$500.00
  • + Premium$250.00
  • + Launchincluded
Manufacturing support

Manufacturer intro, factory liaison, quality checkpoints.

  • + Starting$1,000.00
  • + Premium$750.00
  • + Launchincluded
Packaging design

Hangtags, garment bags, box, tissue, stickers.

  • + Starting$500.00
  • + Premium$250.00
  • + Launchincluded
Advanced Business Plan

Positioning, price architecture, 12-month roadmap.

  • + Starting$3,000.00
  • + Premium$2,500.00
  • + Launchincluded
Communication & Launch Strategy

Narrative, tone, content pillars, launch calendar.

  • + Starting$3,000.00
  • + Premium$2,500.00
  • + Launchincluded
Additional revision round

One complete revision pass on the package.

  • + Starting$250.00
  • + Premiumincluded
  • + Launchincluded
Sample fee (flat)

First sample round across the package, standard materials.

  • + Starting$500.00
  • + Premium$250.00
  • + Launchincluded
Rush delivery

30% timeline reduction, priority slot.

  • + Starting+30%
  • + Premium+30%
  • + Launchincluded

Final quote confirmed at booking. Premium fabrics (cashmere, silk, leather) billed at cost.

05FAQ

Questions we get
before every kickoff.

Do you work with first-time founders?

Often. We help you turn your idea into a real, production-ready collection. The right tier depends on your scope, we figure that out together on the intro call.

How does sampling work?

On Starting, the first sample round is billed at $500 flat (standard materials). On Premium and Launch, included. Shipping, additional iterations or non-standard materials billed at cost.

Do you handle production?

Yes. We manufacture through our partner network and stay on the file during sampling and production. Included on Premium and Launch, add-on on Starting.

What counts as one revision round?

A complete revision per garment, so you can sign off on the idea before we move into sampling.

Who owns the designs?

You do. Full IP transfer on final payment.

Payment terms?

50% to kick off, 50% on design delivery. Bank transfer, credit card, link, Apple Pay or Google Pay.

Can I add or swap garments mid-project?

We discuss it during the project. Our goal is full satisfaction with the final collection.

Do I get ongoing support?

Yes. Lifetime email Q&A on any project we delivered. No extra fee, no time limit.

06Ready to start?

Let's talk.

Book a 30-minute intro call. We'll walk through your idea, confirm the right tier, and share a kickoff date.

Intro call, free of cost.

Or email directly: francesco.lopez@fupstudio.com

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FUP STUDIO DESIGN & PROJECTS, S.L.U.

Rd. Sant Pau, 47, 08015, Barcelona, España

VAT: ESB23945116

info@fupstudio.com

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  • © 2026, FUPstudio
  • © 2026, FUPstudio