FUPstudio app · Shoot

AI Editorial Generator

Your garment on a model, in a real place.

Describe the garment or attach your mockup, a sketch or any reference. The Editorial Generator puts it on a model in a real place, in the art direction you choose: the shot for a lookbook or a campaign, without a photoshoot. The garment stays the same; only the scene changes.

Open the Editorial Generator See real examples

250 free credits every month. No card needed.

Fashion editorial of a model in a flowing white dress lying across the back of a black horse, clear sky and distant mountains behind.
AI assisted · White dress
How it works

From garment to campaign in three steps.

  1. 01

    Bring the garment

    Describe it in the bar, or attach your mockup, a sketch or any reference photo. A few words are enough to start.

  2. 02

    Choose who and how

    Pick who wears it from your avatars, or let us cast one. Choose one of eleven art directions, from luxury to street, and write where the shot happens if you have a place in mind.

  3. 03

    Generate and keep going

    The garment comes back on a model in a real place, and it does not change: only the scene around it. Download it, make another take, or reopen it in another generator.

Real examples

One shot for every art direction.

Every image here comes from the FUPstudio Editorials library: campaign references sorted by the same art directions you choose in the generator. Open one to see it there, or shoot yours the same way.

Model in a glossy black trench coat looking back over the shoulder at dusk, a white picket fence and a bare tree behind.Luxury · Patent trenchLow-angle shot of a model in an oversized brown leather jacket and pale blue wide trousers, arms out against a bright blue sky.Magazine · Leather jacketBlack and white photo of a man in a long black coat on a balcony, looking up, with hills fading into the mist behind him.Black and white · Long coatModel in a dark oversized blazer standing waist-deep in calm sea water, holding a black clutch under a pale sky.AI assisted · Blazer at seaMan caught mid-stride past a stone building in a black leather jacket, cream shirt and light blue jeans.Street · Leather and denimInstant-film style photo of a blonde model sitting in a fluffy green faux fur coat against a plain wall, lit by a soft flash.Polaroid · Green faux furPhone-style snapshot of a smiling woman in a red knitted crop top and skirt and a gingham headscarf at a café table with coffee.iPhone · Red knit setModel in a white hooded waterproof suit with a black harness standing on wet rocks in front of a waterfall.Sportswear · Waterproof suitModel in a long flowing cream coat and wide trousers walking across a rocky landscape under an overcast sky.Conservative · Cream coatClose-up of a woman's neck and jaw wearing a sculptural metal choker with a dark stone, blue sky and clouds behind.Jewellery · Metal chokerModel in a red high-neck knit dress carrying a large black woven leather bag against a textured red wall.Bags · Woven leather bagModel in a green ribbed sweater and wide cream trousers standing on a grassy hill under a cloudy sky.Magazine · Ribbed knit
Browse the Editorials library
What you can do

One garment, every campaign.

A lookbook without a photoshoot

Show the whole collection on a model, in real places, before a single sample is photographed.

Campaign and social images

Shots for a launch, a pre-order page, a pitch or social media, in the art direction you choose. Commercial use included.

Test the art direction

Try the same garment in luxury, street, film or black and white, and see which direction fits the brand.

Shoot it for the product page

Take the same garment onto studio white or no background, front and back, ready for the store.

See the Catalog Generator

Cast your model

Create the person who wears the collection and keep the same face in every shot.

See the Avatar Generator

Start from a sketch

Turn a sketch or a flat into a photoreal mockup first, then bring it here to shoot it.

See the Mockup Generator
FAQ

Questions about the Editorial Generator.

What is an AI editorial generator?

A tool that puts a garment on a model in a real place: the shot for a lookbook, a campaign or social media, without organising a photoshoot. In FUPstudio the garment stays the same garment; only the scene around it changes.

What can I start from?

A few words in the bar, or a garment you attach: your mockup, a sketch or any reference photo. You can also pick who wears it and write where the shot happens.

Which art directions can I choose?

Eleven: Luxury, Modern magazine, Black and white magazine, Film camera street, Polaroid film, iPhone, Active and sportswear, Conservative, AI assisted (surreal, yet believable), and two for accessories, one for jewellery and one for bags.

Can I shoot the garment without a model?

Yes. Besides On model, the garment can be shot as a flat lay or hanging, in the same art direction. With the jewellery and bag directions you can also shoot a still life.

Can I keep the same model across shots?

Yes. Create an avatar in the Avatar Generator, or pick one from our casting, and every shot made with it keeps the same person.

Is it free to try?

Yes. Every account gets 250 free credits every month, no card needed. An editorial at the default quality (High) costs 30 credits. Plans and top-ups add more.

Can I use the images commercially?

Yes. What you generate can be used in personal and commercial projects, including work for clients. The library files themselves cannot be resold or redistributed as they are. The full rules are in the Terms.

Put your next garment on a model.

Open the generator, describe the garment or attach your mockup. Every account starts with free credits, no card needed.

Open the Editorial GeneratorBrowse the Editorials library